Modern PPC for B2B leaders who want their campaigns to generate $$$ vs. losing it.

Speak to a PPC expert

In today’s world, you need traditional^modernPPC motions.

Improve click >> lead (%)

Chase volume, not quality.
Miss the bigger picture.
Stick to ‘set it and forget it.’
Non-existent alignment w/ Pipeline.
Produce shallow reporting.
Siloed functioning.

Improve click >> SQL (%)

Prioritize revenue-driving leads.
Stay focused on the full funnel.
Optimize to create more opportunities (in sync with customer journey).
Advanced reporting dashboard with revenue metrics
Optimize relentlessly for critical metrics.
Omnichannel streamlined ownership

Speak to a PPC expert

As PPC experts, here's everything we do to drive cost-effective & scalable campaigns.

Define Revenue-focused Goals.

Before launching any campaign, clarify target revenue metrics and pipeline stages, so every click is measured against its potential impact on real business growth.

Conduct Deep Audience Research & Segmentation.

Go beyond demographics to identify high-intent prospects based on firmographics, buying stage, and challenges—so your ads speak to the right people at the right time.

Implement End-to-End Tracking & Attribution.

Set up robust tracking (e.g., UTM parameters, CRM integrations) to trace each lead from first click to closed deal. This allows you to measure pipeline contribution accurately.

Collaborate Closely with Sales.

Align on lead qualifiers and handoff processes. A shared understanding of what “qualified” looks like ensures marketing drives leads that sales can close.

Create High-Intent Ad Copy & Offers.

Focus on messaging that addresses pain points and signals concrete business value. From headlines to landing pages, every asset should speak to revenue outcomes.

Optimize Landing Page & Conversion Paths.

Continuously refine your landing pages with strong calls to action, social proof, and frictionless forms. Even small changes in UX can drastically improve lead quality and volume.

Leverage Negative Keywords & Exclusions.

Eliminate low-intent or irrelevant searches that drain budget. This ensures your ad spend is channeled toward audiences most likely to convert and move through the funnel.

Use Pipeline-Focused Reporting & Dashboards.

Build dashboards showing metrics like cost per opportunity, pipeline velocity, and close rate—not just clicks and lead volume—to get a holistic view of campaign performance.

Continuously Test, Scale, and Iterate.

Run experiments on targeting, messaging, and bidding strategies. Double down on what’s driving pipeline impact, and pivot quickly from tactics that aren’t delivering revenue.

Here's how it looks week-on-week...

Research
(Weeks 1–2)

Every successful PPC campaign starts with digging deep into understanding your audience, competitors, and opportunities. This stage ensures we have the right foundation to build impactful campaigns.

Audience Insights - We identify your Ideal Customer Profiles (ICPs) and segment your audience based on their behaviors, needs, and preferences.

Keyword Focus - Our team discovers the right high-intent keywords and filters out irrelevant traffic with a tailored negative keyword strategy.

Competitor & Trends Study - We benchmark your competitors and analyze industry wise seasonal trends to pinpoint opportunities.

Budget & Target Planning - Collaborate on setting Ad budgets and defining performance goals to ensure realistic expectations.

Setup / Strategy
(Weeks 3–4)

This is where the blueprint for your campaign takes shape. We create a solid structure, align all elements, and ensure every piece works together to deliver results.

Campaign Structure - Your campaigns are built with clear Ad groups and a plan for testing Ad copy and creatives to maximize effectiveness.

Tracking Setup - We implement precise tracking tools, ensuring accurate performance measurement across platforms.

Landing Page Alignment - Our team optimizes your landing pages for a seamless user experience that drives more conversions.

Execution / Launch
(Weeks 5–7)

The launch phase is where everything comes to life. We focus on precision and ensure all elements run smoothly while monitoring early results to refine performance.

Audience Targeting - Using research insights, we deliver Ads to the right audiences and segment effectively for better results.

Smart Automation - Automated rules and alerts are set up to adjust bids and budgets dynamically as campaigns evolve.

Cross-Channel Cohesion - We ensure campaigns integrate with other paid media channels to deliver a cohesive brand experience.

Performance Monitoring - Daily tracking and ongoing optimization ensure campaigns stay on track and adapt to trends.

Optimization & Reporting
(Weeks 8–Ongoing)

We don’t stop at launch—this stage is all about improving your campaigns day by day, using data-driven insights to scale and refine performance.

Personalized Retargeting - Dynamic Ads keep your audience engaged while encouraging conversions at lower costs.

Performance Scaling - We focus on scaling high-performing campaigns while fine-tuning bids and budgets for profitability.

Competitor Monitoring - Regular competitor analysis ensures your campaigns maintain an edge in the market.

Detailed Reporting - Clear, actionable reports guide ongoing improvements and strategic adjustments for sustained growth.

Explore more.

Outbound

Increase revenue with targeted outbound strategies that convert

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ABM

Precision marketing for maximized revenue impact

Grow revenue with ABM

GTM Strategy

Build a GTM strategy that accelerates revenue from day one

Kickoff Your Revenue Engine

See what our Clients talk about us.......

I've been thoroughly impressed with our collaboration with OneMetric. The team consistently delivers high-quality work, scoring a perfect 5 in satisfaction with their deliverables. Communication has been excellent, and the team is always prompt in responding to any queries we raise. At this point, I can't think of anything that needs improvement—everything has been fantastic so far. Highly recommend their services!