Building Cold-outreach Engines that deliver leads Qualified meetings
Unlock your business' growth potential and dominate your market with our outbound expertise. Get on the wave of leveraging a hyper-focused and personalized outbound approach that helps you drive more qualified meetings by targeting the right accounts at the right place.
If your current outbound GTM says “send mass emails and pray for leads”? It doesn’t work anymore. To get qualified meetings consistently, it has to be an engine.

In today’s world, you need traditionalmodernCold outeach engines.

Improve click >> lead (%)

- Mass Email Blasts
- Minimal Targeting / list building
- Weak Collaboration with Sales
- Shallow Metrics
- No Sustainable Engine

Improve click >> SQL (%)
- Precision Outreach Frameworks
- Custom Sales Playbooks
- Laser-focused list building
- Personalised messaging at scale.
- Nurture track engine activation
- Building engines, engineered for Revenue
As Cold outreach experts, here's everything we do to build a solid engine for you.
Nail Your ICP.
We start by pinpointing the exact industries, buyer personas, and pain points that define your ideal customer. This laser-focused ICP ensures your outreach targets the right audience from day one.
Craft a Compelling Narrative.
Next, we develop messaging that speaks directly to your ICP’s needs and challenges. Every email, LinkedIn InMail, or call is rooted in a story that resonates—no more generic blasts.
Enrich & Validate Your Data.
We gather firmographic, technographic, and intent signals to build high-quality prospect lists. By eliminating outdated or irrelevant contacts, we boost engagement and reduce wasted effort.
Design an MVP Outreach Engine.
We don’t just hand over a “strategy deck.” We create a minimum viable version of your outreach system—complete with sequences, cadences, and messaging—to validate assumptions quickly.
Align Sales + Marketing.
Sales teams need more than leads; they need context and collaborative input. We unify messaging, cadences, and performance metrics so both teams work in lockstep.
Enable Your Team with Playbooks.
Our playbooks detail every step—objection handling, cadence timing, and persona-based scripts—ensuring consistency and arming reps with the tools they need to convert.
Implement Feedback Loops.
We track all interactions in real time, sharing insights between Sales and Marketing. This tight loop helps us spot patterns, refine messaging, and continuously raise the bar.
Optimize & Test Relentlessly.
A/B testing of subject lines, value props, and call scripts is ongoing. We fine-tune everything, from outreach frequency to channel selection, to maximize pipeline contribution.
Scale Systematically.
Once the MVP engine is proven, we replicate and expand it—targeting new verticals, territories, or product lines—while maintaining a high level of personalization and impact.
Here's how it looks week-on-week...
Research & Planning
(Weeks 1–2)
Market Analysis - Understanding industry dynamics, pain points, and buying triggers
Competitor Intelligence - Analyzing competitive landscape to differentiate messaging
Outreach Planning - Developing multi-channel strategy and communication frameworks
Developing Outbound Strategy
(Weeks 3–4)
Contact Database - Building targeted lists using advanced prospecting tools
Data Enrichment - Enriching contact lists with relevant firmographic and technographic insights
Contact Verification - Validating email addresses and contact information accuracy
Segmentation Strategy - Creating segments for personalized messaging
Campaign Setup
(Weeks 5–7)
Message Development - Crafting personalized outreach sequences for each segment
Multi-Channel Integration - Coordinating email, LinkedIn, and other channels
Automation Setup - Implementing automation tools and tracking systems
Testing Framework - Establishing testing protocols for continuous improvement
Launch & Optimize
(Weeks 8–Ongoing)
Campaign Deployment - Launching coordinated multi-channel outreach campaigns
Performance Tracking - Monitoring response rates, engagement, and conversion metrics
Sequence Optimization - Refining messaging and timing based on response data
Scale Successful Patterns - Expanding winning approaches across segments
Explore more.
Here's a quick case study :)
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Sakshi and the rest of the team at OneMetric are able to understand our goals, build a clear project plan/detailed scope, and execute the implementation. Our data in HubSpot has never been so accurate and I feel like we have finally set ourselves up to keep everything much better organized as we scale paid search, outbound sales, and other new initiatives. Their team are true HubSpot experts.
George Tillotson
VP of Client Solutions

Tools we’re expert with

Relatable? We should definitely talk.
All that we’ll cover when we speak:
- Opportunities to increase the ROI of your HubSpot investment
- Your current GTM motions and future roadmap
- Challenges that you face with your overall revenue stack
- Missed revenue opportunities due to gaps in your funnel
- What would "wins" look like for you?

Check out Case Studies, Playbooks & more!
Explore how OneMetric is helping GTM teams globally optimize their RevOps ecosystem and scale their sales & marketing efforts.
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One metricHubspotHow we enhanced sales processes through technology and strategy, yielding significant improvements in efficiency and outcomes
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Salesforce pardotHubspotHow we enhanced sales processes through technology and strategy
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Google adsHow we helped a furniture rental company decrease their CAC by 67% and increase contribution of Google Ads to revenue by 6X
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WoocommerceKlaviyoHow we helped one of the largest D2C lifestyle brands in the US generate 66% of their entire year’s email campaign revenue in just one quarter.
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Google adsSeoSemrushHubspotHow we helped a Digital Marketing firm drive a 71% increase in monthly website sessions by migrating to HubSpot
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HubspotHow our Marketing Automation efforts for a Global Market Intelligence company led to a 28% increase in Meetings Booked
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HubspotHow CRM Integration increased conversions by 19.5% for this Office Space Rentals Company
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Chillie piperHubspotHow strategic lead management boosted Monthly Pipeline by 83% and achieved a 62% Lead-to-Deal Conversion
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KlaviyoHow we helped a jewelry brand drive over $13,000 in sales in a month with Klaviyo
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FacebookWhatsappOrganic social mediaHow we leveraged strategic demand generation channels to deliver 22% compounded monthly growth in qualified leads for an investment fund
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Hubspot service hubInsure-techHow we helped a leading insure-tech company reduce time to first response for support tickets by 39%
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HubspotApi integrationFintechHow we helped a leading FinTech company increase SMS response rate by 72% by streamlining messaging within HubSpot
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SalesforceHow we enabled streamlined partner onboarding and collaboration to drive 28%+ sales growth for our client.
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MigrationHubspotMarketing hubSales hubService hubHow an AI platform achieved unified sales, marketing, and customer onboarding operations by migrating to an integrated HubSpot ecosystem
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Hubspot marketing hubSalesforce integrationA strategic integration of HubSpot and Salesforce to streamline operations, enhance lead nurturing, and boost sales productivity
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KlaviyoHow we helped a leading D2C home furniture brand generate almost $150,000 in sales in under 10 weeks