Growtomation is now OneMetric.

If your current outbound GTM says “send mass emails and pray for leads”? It doesn’t work anymore. To get qualified meetings consistently, it has to be an engine. 

ABM strategy

In today’s world, you need traditionalmodernCold outeach engines.

Traditional Outbound

Improve click >> lead (%)

vs
  • Mass Email Blasts
  • Minimal Targeting / list building
  • Weak Collaboration with Sales
  • Shallow Metrics
  • No Sustainable Engine
Modern Outbound

Improve click >> SQL (%)

  • Precision Outreach Frameworks
  • Custom Sales Playbooks
  • Laser-focused list building
  • Personalised messaging at scale.
  • Nurture track engine activation
  • Building engines, engineered for Revenue

As Cold outreach experts, here's everything we do to build a solid engine for you.

Nail Your ICP.

We start by pinpointing the exact industries, buyer personas, and pain points that define your ideal customer. This laser-focused ICP ensures your outreach targets the right audience from day one.

Craft a Compelling Narrative.

Next, we develop messaging that speaks directly to your ICP’s needs and challenges. Every email, LinkedIn InMail, or call is rooted in a story that resonates—no more generic blasts.

Enrich & Validate Your Data.

We gather firmographic, technographic, and intent signals to build high-quality prospect lists. By eliminating outdated or irrelevant contacts, we boost engagement and reduce wasted effort.

Design an MVP Outreach Engine.

We don’t just hand over a “strategy deck.” We create a minimum viable version of your outreach system—complete with sequences, cadences, and messaging—to validate assumptions quickly.

Align Sales + Marketing.

Sales teams need more than leads; they need context and collaborative input. We unify messaging, cadences, and performance metrics so both teams work in lockstep.

Enable Your Team with Playbooks.

Our playbooks detail every step—objection handling, cadence timing, and persona-based scripts—ensuring consistency and arming reps with the tools they need to convert.

Implement Feedback Loops.

We track all interactions in real time, sharing insights between Sales and Marketing. This tight loop helps us spot patterns, refine messaging, and continuously raise the bar.

Optimize & Test Relentlessly.

A/B testing of subject lines, value props, and call scripts is ongoing. We fine-tune everything, from outreach frequency to channel selection, to maximize pipeline contribution.

Scale Systematically.

Once the MVP engine is proven, we replicate and expand it—targeting new verticals, territories, or product lines—while maintaining a high level of personalization and impact.

Here's how it looks week-on-week...

Research & Planning
(Weeks 1–2)

Building a strong outbound campaign starts with deep research into your target market and Ideal Customer Profile. We establish the foundation for highly targeted, personalized outreach.

Market Analysis - Understanding industry dynamics, pain points, and buying triggers

Competitor Intelligence - Analyzing competitive landscape to differentiate messaging

Outreach Planning - Developing multi-channel strategy and communication frameworks

Developing Outbound Strategy
(Weeks 3–4)

Deeply researched contact lists are crucial for outbound success. We build and validate targeted prospect lists that match your ideal customer profiles.

Contact Database - Building targeted lists using advanced prospecting tools

Data Enrichment - Enriching contact lists with relevant firmographic and technographic insights

Contact Verification - Validating email addresses and contact information accuracy

Segmentation Strategy - Creating segments for personalized messaging

Campaign Setup
(Weeks 5–7)

Converting prospects to leads requires precise messaging and the right timing. We create compelling sequences that make the prospects take decisions.

Message Development - Crafting personalized outreach sequences for each segment

Multi-Channel Integration - Coordinating email, LinkedIn, and other channels

Automation Setup - Implementing automation tools and tracking systems

Testing Framework - Establishing testing protocols for continuous improvement

Launch & Optimize
(Weeks 8–Ongoing)

We focus on continuous improvement and scaling what works. Our data-driven approach ensures maximum ROI from your outbound efforts.

Campaign Deployment - Launching coordinated multi-channel outreach campaigns

Performance Tracking - Monitoring response rates, engagement, and conversion metrics

Sequence Optimization - Refining messaging and timing based on response data

Scale Successful Patterns - Expanding winning approaches across segments

Explore more.

PPC
PPC

Drive revenue growth with high-converting PPC campaigns

ABM
ABM

Precision marketing for maximized revenue impact

PPC
GTM Strategy

Build a GTM strategy that accelerates revenue from day one

Here's a quick case study :)

George Tillotson

Sakshi and the rest of the team at OneMetric are able to understand our goals, build a clear project plan/detailed scope, and execute the implementation. Our data in HubSpot has never been so accurate and I feel like we have finally set ourselves up to keep everything much better organized as we scale paid search, outbound sales, and other new initiatives. Their team are true HubSpot experts.

George Tillotson

VP of Client Solutions

Peak Support

Tools we’re expert with

Tools

Relatable? We should definitely talk.

All that we’ll cover when we speak:

  • Opportunities to increase the ROI of your HubSpot investment
  • Your current GTM motions and future roadmap
  • Challenges that you face with your overall revenue stack
  • Missed revenue opportunities due to gaps in your funnel
  • What would "wins" look like for you?
Book your Meeting

Check out Case Studies, Playbooks & more!

Explore how OneMetric is helping GTM teams globally optimize their RevOps ecosystem and scale their sales & marketing efforts.

Our Trusted Partners

Our Trusted Partners