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Measuring Operational Efficiencies Of Content Production In B2B Marketing

June 13, 2024 by Ankit Malhotra

“What gets measured gets improved!”- Neil Sharma, leadership coach and author.
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How Customer Success Led to the Creation of HubSpot’s Service Hub

June 12, 2024 by Sameer Burman

Everyone operating a business or company today understands the basic principle: retaining an existing customer is always cheaper and more economical than onboarding a new one.
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The Secret Sauce Called Personalized Email Marketing

June 11, 2024 by Shruti Singh

If you read any random article on the net about email optimization, you’ll see that they all make one common suggestion: personalize your emails for the recipient.
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ABM - The Fusion Point Of Sales And Marketing

June 09, 2024 by Ankit Malhotra

People often think that sales and marketing are cut from the same cloth. However, that isn’t the case. In fact, they are two very different things that companies employ for a common target. Their work and functions are distinct, yet both are...
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Unlocking The Full Potential Of CRM with Automation

June 06, 2024 by Sameer Burman

One of the most critical tools for aligning the operations of a company's marketing, sales, and customer success teams today is Customer Relationship Management (CRM). While it is an index of marketing contacts, it can also be used to do so much...
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Effective Content Marketing For SaaS Companies With Strategies That Work

June 04, 2024 by Sameer Burman

“Content is king." We have all come across this quote sometime or other, right? Well, it doesn’t get truer than that, especially in the context of content marketing for SaaS.
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How Does CRM-Powered CMS Help SaaS Companies?

June 01, 2024 by Shruti Singh

We live in a world where efficiency is key and everything has been streamlined to increase productivity. So, wouldn't having a CMS powered with CRM be effective? Rather than juggling two different systems, you combine both in one.
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Content Strategy Tools: Topic Clusters and Pillar Pages

May 31, 2024 by Ankit Malhotra

Many companies still speculate and experiment in order to rank their content on Google’s not so transparent algorithm. However, there are a few proven ways to help your content jump the queue to the top search engine ranks. One such marketing method...
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The Yes And No Of Lead Nurturing Emails

May 29, 2024 by Sameer Burman

A wise man once said that marketing was like fishing. You've got to hook prospective leads with your brand, convince them to bite, and then reel them in. It's not easy, but it's oh-so-satisfying when you land that big buyer, isn't it?
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Enhanced Marketing through High-Quality CRM Data

May 25, 2024 by Shruti Singh

Have you ever been bothered by data? Been worried about how to manage data efficiently? Remember the problems of bad data like having to go through multiple spreadsheets to look up the tiniest bit of information? Not having updated email lists? Lack...
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