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Step-By-Step Guide To The Perfect Marketing Action Plan

June 21, 2024 by Ankit Malhotra

Building a business from scratch is never easy. However, what's tougher is growing that business by spreading its message. That's where marketing comes in and helps you reach your target audience. Back in the day, outbound marketing was the main...
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Business Intelligence Dashboard: Luxury or Necessity in Today's World?

June 21, 2024 by Sameer Burman

Time is money—a saying that still holds true today and probably more so than ever. Access to crucial data, presented through easy-to-understand metrics, facilitates quick decision-making, and a Business Intelligence Dashboard (BID) provides exactly...
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Implementing Quick Response Time In Conversational Marketing

June 21, 2024 by Shruti Singh

The importance of showing up is paramount in marketing. Let's get a little more specific— showing up refers to being available for customers through messages, meetings, and replies— basically through responsive communication. This means implementing...
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How To “Show Up” In Conversational Marketing

June 21, 2024 by Ankit Malhotra

In a recent INBOUND conference by HubSpot, the central theme was the importance of ‘showing up.’
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Automating Association Labels in HubSpot

June 20, 2024 by Ankit Malhotra

Efficiency and precision are the prerequisites to seamless revenue operations. Revenue teams relying on HubSpot drive efficiency and precision to streamline their processes and enhance their funnel motions.
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Executing High-Impact Long-term Nurture Workflows

June 19, 2024 by Sameer Burman

Every company generates thousands of leads and routinely works through them to convert them. However, in this process, many of these leads get lost and are eventually forgotten. MarketingSherpa reports that a staggering 79% of leads never convert on...
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Bridging the Gap Between Sales and Marketing KPIs

June 19, 2024 by Ankit Malhotra

A company's revenue growth and several other success parameters are mainly interconnected with the efficiency of its sales and marketing teams. However, most companies separately set the KPIs or Key Performance Indicators for the sales and marketing...
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How To Boost Conversions With Long-Term Nurture Campaigns in HubSpot

June 19, 2024 by Shruti Singh

Long-term nurture workflows are basically sequences of contact that are planned to run over a longer period of time. Before we dive into the details, it is important to understand why this is so important. This workflow effectively helps maintain...
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How to Make a Data-Backed Go-To-Market Strategy

June 18, 2024 by Shruti Singh

Recent conferences on data and market analysis held worldwide have revealed newer innovations in market strategies, especially Data-Backed Go-To-Market Strategies.
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Crafting Ideal Customer Profiles with Advanced Language Models

June 17, 2024 by Ankit Malhotra

Navigating the complex landscape of marketing in the digital world requires precision and insight, especially when identifying and targeting the most promising customer segments. The introduction of sophisticated language models like ChatGPT offers...
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