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How To Design B2B Lead Stages

June 29, 2024 by Ankit Malhotra

RevOps, or Revenue Operations, has always considered lead lifecycle management. Unfortunately, MQLs (marketing qualified leads) or ideal customer profiles aren’t things that sales and marketing always agree on. What further complicates the lead...
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Forecasting 5 Things For RevOps In 2024

June 28, 2024 by Ankit Malhotra

Yes, we admit that three things will remain the same for RevOps:
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Defining A Lead The Right Way

June 27, 2024 by Ankit Malhotra

Have you ever felt confused by the different words used in everyday marketing? Do not worry - we have felt the same way! B2B is a vast sector with its own share of eccentricities, and it may take some time before you get used to its ways.
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HubSpot vs Salesforce: The Best CRM for Administrators

June 26, 2024 by Ankit Malhotra

In terms of CRM, Salesforce is the best thing out there! You agree, right? Or do you think HubSpot CRM is better?
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Marketing Automation Utilization For CRM Admins

June 25, 2024 by Ankit Malhotra

Imagine this: a marketing operations guy went beyond the company API limitations on the final working day of a quarter and froze Salesforce. Salespeople were unable to issue bids, login, or complete sales. This catastrophe required the company to...
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Ways To Create Sales Enablement

June 24, 2024 by Ankit Malhotra

You won’t find the role of sales enablement in any RevOps Consultant’s job profile, but we all have faced the issue of devoting much of our time to answering questions regarding how to use their systems. Whether it's your Slack being flooded with...
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Everything You Need To Know About Sales Sequencing Software

June 23, 2024 by Ankit Malhotra

A platform that allows salespeople to interact with leads, customers, or their prospects can be defined as ‘sales engagement software’.
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Mapping The Buyer Journey - Why and How?

June 22, 2024 by Ankit Malhotra

The term buyer journey has become a hot favorite across different fields of marketing for quite some time now. Well, there are different ideas of what the buyer journey might refer to. Specialists in sales have a particular definition of the buyer...
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Sales Enablement - The Bridge Between Marketing and Sales

June 21, 2024 by Sameer Burman

Marketing and sales are two very important aspects of any successful business concern and both need to be functioning in tandem for maximized efficiency.
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Achieving Marketing ROI with HubSpot

June 21, 2024 by Shruti Singh

It is worth noting that in the past, customers using HubSpot have grown their business 5x higher than conventional outbound marketing. However, there is proper science to using HubSpot and getting a considerably higher ROI, and this article is all...
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