Exploring The Potential of Automation in Healthcare

As AI rapidly becomes an integral part of various industries, it is transforming the world as we knew it with each passing hour. Technological advances that have brought about the AI revolution often evoke mixed responses in people, depending on how they view the impact of AI on human life.

However, when we come to a sector as crucial to human survival as healthcare, we have to admit that AI is doing wonders in this particular sphere. Healthcare businesses too have begun to rely strongly on AI and automation to improve the overall experience for their patients as well as their care providers.

In recent times, the healthcare industry has had to overcome various obstacles and pass through a challenging period, resulting in the burnout of healthcare professionals and companies. Healthcare organizations are now optimizing workflows, lessening staff workloads, and enhancing patient experiences with automation and AI.

We contacted experts in the healthcare field to find out how they were utilizing automation and AI, as well as what resources healthcare organizations had to take into account.

Contents

• Companies Which Have Implemented Automation
• Helpful Tools
• Recent Trends in Healthcare Marketing Automation

Companies Which Have Implemented Automation 

Marketing automation may save countless dollars annually, improve patient and consumer service, free up your staff from tedious chores, and optimize processes.

AI and automation provide benefits for the healthcare sector. Below, we'll review how businesses are currently utilizing AI. Then, we'll concentrate on resources that are particularly useful for marketing.

Samaritan Health Services

Samaritan Health Services enhances client satisfaction and productivity with Azure AI.

To improve patient care, the business first used Azure AI. Financial gain was also a key incentive.

Scott Moris, AVP at Samaritan Health Services, stated that their payer mix consists mainly of Medicare and Medicaid payers, and it serves a large number of rural locations. Given the numerous obstacles healthcare businesses face, financial viability is crucial. They still think that Epic on Azure is their best option.

Azure AI helps Samaritan Health Services retrieve information more effectively for the right employees, in addition to its financial advantages.

To facilitate essential health choices, Samaritan Health Services' senior vice president and CIO, Sonney Sapra, said that automated processes allow them to deliver the appropriate information to the proper individual at the right moment.

Macleod Trail Dental Clinic

AI is used by Jennifer Silver, the owner of Macleod Trail Dental Clinic and an expert dentist, for online consultations, scheduling reminders, and image analysis for diagnostic purposes.

Silver states that AI-driven image analysis increases diagnostic precision, scheduled reminders boost patient attendance, and online consultations facilitate easy and effective interaction.

Businesses can cultivate their current clientele with automated reminders. They benefit from this marketing automation because it makes them feel valuable and helps maintain clients. It enhances the company's image and might impact recommendations.

In response to a question on how dental professionals might use AI-driven analytics to enhance productivity, Silver recommends looking into AI-driven analytics systems. According to her, these tools can evaluate enormous volumes of patient information, assist dentists in seeing patterns, anticipate patients' requirements, and refine treatment strategies.

Silver claims that simplified practice administration, which permits a more customized treatment for patients, and maximizing overall productivity are the main advantages of these AI technologies.

According to Silver, utilizing AI in data analytics may help practitioners improve treatment results, make better judgments, and optimize practice operations.

She goes on to say that using AI in this way helps to enhance patient treatment and keeps medical professionals on the cutting edge of the quickly changing field of healthcare.

The Lung Institute

Christine Kingsley is the director of wellness and health at the Lung Institute and an Advanced Practice Registered Nurse (APRN) in the United States. Kingsley enhances patient discussions using AI.

Christine Kingsley attributes the decrease in team fatigue to AI. Throughout the pandemic, the Lung Institute staff worked through extremely trying circumstances.

According to Kingsley, the pandemic had a significant negative impact on them since they are specialists in pulmonology. Even the most basic activities took a long time since everyone was exhausted. The majority of these straightforward jobs are administrative procedures like paperwork.

AI systems can replace many administrative jobs that people perform. This implies that individuals and groups can devote longer to their passions or have the mental stability to handle tension at the craziest and most demanding times.

In response to a query about using AI, Kingsley counsels experts to take the risk. She advises using the available AI technologies without hesitation since doing so is an excellent place to start when trying to close the disparity in healthcare. She wants professionals to leap, but one step at a time.

Carta Healthcare

Co-founder of Carta Healthcare, Matt Hollingsworth, employs AI to enhance operations.

He notes that in addition to maintaining patient data and dealing with outdated procedures, nurses are understaffed and under pressure to deliver the best possible treatment. By properly overseeing the operational aspect of their medical facility, AI might significantly reduce the daily anxiety nurses experience.

According to Hollingsworth, AI can help manage operational processes more effectively, saving nurses from spending hours entering and evaluating patient data on a computer.

The quality of healthcare services solely depends on the well-being of medical professionals. Using artificial intelligence and robotics to assist nurses and other healthcare professionals will benefit everyone.

Personal RX

The CEO and founder of PersonalRX, Lawrence Margolis, uses AI to translate.

AI is being used internally at PersonalRX to enhance patient interactions. PersonalRX leverages AI to translate languages in marketing automation. The founder, Lawrence Margolis, emphasized the value of personal contact between a patient and a healthcare provider.

According to him, while interacting with a nurse, doctor, or pharmacist, PersonalRX still feels that face-to-face communication is vital. They believe that individualized attention and one-on-one conversation are essential to ensure quality medical treatment.

PersonalRX preserves human interaction in areas that may be most beneficial, but they are still investigating artificial intelligence.

Margolis states that they are developing technology to enhance their effective medication reconciliation process, MedRec2, and enabling AI to anticipate patient interactions for convenience.

Margolis discovers that artificial intelligence is helpful in advertising regarding translations. He claims that they use AI to translate languages and interact with those most likely to turn into PersonalRX patients.

To accommodate patients who speak many languages, Margolis intends to employ AI to further translate. This involves sharing pharmaceutical data while preserving an emotional connection through native language speakers throughout their pharmacy and utilizing it in distribution notifications via text and email updates.

Helpful Tools

Numerous marketing automation technologies are available to assist you in streamlining your healthcare company. We contacted medical specialists to determine which advice they thought would be best.

DAXapp

Christine Kingsley was mentioned before. As the director of the Lung Institute, Kingsley sought a way to relieve some administrative burden to keep her staff from burning out.

Kingsley recommends using DAXapp. She claims that this program significantly reduced the amount of admin work they had to perform daily. She believes that because DAX is a helpful tool for reducing operational difficulties in the medical field, many other nearby medical facilities are now using it.

According to Kingsley, DAX is mostly used by her team for transcribing.

She says that they typically see patients with lung problems, particularly if an individual has been afflicted with a particular disease, and examinations can be drawn out in these cases. In these situations, you should pay attention to the patient rather than taking copious notes. Here's where DAX proves to be quite helpful.

This kind of AI use guarantees that patients interact better with their healthcare practitioners. Providers can have more presence and interaction with the patient. This application of AI is a great illustration of how automation enhances the relationship between healthcare providers and patients.

AI Features for Healthcare

• Conversational AI
• Generative AI
• Ambient AI

Important Features

• The AI medical assistant contributes to the improved treatment of patients. Healthcare professionals can depend on DAX to record patient discussions, including intricate multi-person talks, using ambient AI and Large Language Models (LLMs).
• The advantages as mentioned above relieve part of the administrative burden for healthcare professionals.
• With a single click, conversations may be transferred to the cloud storage. The result is an excellent record that medical professionals can subsequently add to their case histories.

Pricing

• Free mobile application

Microsoft Azure

Pareen Sehat, MC, RCC of Well Beings Counselling, suggests learning more about Microsoft Azure AI. Sehat said the portal offers trustworthy medical information.

She explains that it's a cloud-based service that delivers trustworthy medical data fast. The data comes from government agencies like the NIH and the FDA.

Clinicians, according to Sehat, benefit from features such as text.

According to Sehat, it highlights mistakes in radiological reports and streamlines reports for patients. Both membership and pay-as-you-go options are offered. It is, therefore, an important tool for better patient treatment.

AI Features for Healthcare

• Generative AI
• Azure AI prompt flow

Important Features

• Healthcare organizations, like the previously mentioned Samaritan Health Services, employ generative AI for patient communications.
• Workflows that are standardized help healthcare organizations manage their data.
• A workflow ensures that the appropriate individuals view the information at the appropriate times so that the best choices can be made as soon as possible.

Pricing

• Azure AI offers more than eight price matrixes based on your requirements.
• Azure is available for a trial or on a subscription basis.

Chatbots

Healthcare experts suggested chatbots as a kind of automation in marketing to enhance communication with clients.

Winona's co-founder, Michael Green, employs chatbots to direct and enhance the user experience.

According to Green, the chatbot bubble may serve as customer service and frequently asked questions (FAQs), recommend pertinent articles or items, and gather data and figures to recommend relevant material or advice precisely.

Green points out that users may instantly connect with a chatbot.

Green claims that the chatbots have made it easier for employees to evaluate and assist consumers more quickly, whether they are inquiring about typical side effects, instructional materials, or assistance with handling administrative tasks.

Patients benefit qualitatively from chatbots. Another advantage for clients is the ability to self-serve, which gives them a quicker way to obtain the desired data.

According to Green, chatbots enhance consumer relationships. He claims that, in part, they may use chatbots to filter questions to prepare best for the physicians or teams concerned. Green also suggests that one should be ready to address clients' problems and take an interest in them before dishing out feedback.

AI Features for Healthcare

• Conversation AI

Important Features

• Create a chatbot with no coding on your website.
• When utilizing HubSpot CRM in tandem with chatbots, customize their responses.
• With conversational AI, you can simulate human dialogue and communicate with consumers around the clock.

Pricing 

• To begin with, HubSpot's Sales Hub is free.
• Professional plans cost $450 a month, while starter programs cost $18.
• Enterprise plans are $1,500 per month

Merative AI

Merative AI is recommended by Sarah Boss, a psychiatrist, psychotherapist, and Clinical Director of THE BALANCE Luxury Rehab Clinic.

Healthcare-specific AI solutions are provided by Merative AI. Boss suggests using it to manage data about health.

According to Boss, this tool offers complete statistical services for the healthcare industry, with a significant emphasis on patient-focused information. Merative AI uses AI to diagnose medical conditions and tailor therapy regimens based on data. In addition, it guarantees that patient data is secure and that regulations are followed.

AI Features for Healthcare

• Integrated data
• Dashboard segmentation

Important Features

• Streamlining processes and information availability to save time spent on operations.
• Utilizing integrated information to enable patient care

Pricing

• Every solution has a different cost structure.
• Any solution can be used in an accessible demo mode upon request.

HubSpot’s Marketing Automation Software

For medical enterprises to succeed, patients and healthcare providers must have a trustworthy connection. Patients are more inclined to talk openly about their well-being when they have confidence in an expert.

One strategy to assist you in developing trust is marketing automation. In addition to the previously stated personal appointment reminders, marketing automation is another tool that healthcare organizations may use to stay in contact with their clientele.

You may create processes that automate repetitive operations or target particular groups with marketing automation software.

AI Features for Healthcare

• ChatSpot uses machine learning to assist HubSpot clients in navigating to reports and information.

Important Features

• Manage Workflows to build marketing automation initiatives that operate in the background, freeing you up to attend to patients.
• Automate recurring and managerial tasks.
• Educate clients and patients via SMS, email, and other channels.

Pricing

• You can begin for free.
• Individual prices begin at $18 per month.
• Professional fees begin at $800 per month.

ChatGPT

The founder of Best Therapists, a database of certified therapists, Kristie Plantinga, recommends using ChatGPT for certain aspects of content development.

Plantinga claims that therapists may utilize ChatGPT to develop a list of the diagnostic parameters for depression, which would eliminate the requirement for them to memorize all of the DSM-V criteria.

Plantinga does point out that human involvement is still crucial. She states that while psychologists and other medical experts should confirm the accuracy of this material, content makers in the medical field may find it to be a significant time and mental resource saver.

Notably, Plantinga advises medical practitioners to confirm the authenticity of the material they find.

AI Features for Healthcare

• Generative AI

Core Features

• Utilize generative AI to aid in the generation of content.

Pricing

• Free to start
• $20 a month for ChatGPT plus

Recent Trends in Healthcare Marketing Automation

The wellness industry prioritizes three categories of individuals: patients, medical specialists, and medical executives.

Internal teams are concentrating on cutting back on administrative work to prevent burnout. Since these jobs are mostly administrative, one-on-one human connection is still feasible in critical situations and may even be preferable because of higher internal morale.

Automation and artificial intelligence are used in appointments to maintain the practitioner-patient relationship and improve the patient experience. Notifications for appointments cut down on no-shows and allow doctors to continue treating patients. Sending out notifications will either boost participation or force a reschedule, allowing another person to occupy that essential time.

AI and automation for marketing have had a significant impact on the medical industry. Take that leap of faith, pinpoint a problem, and use automation to find a solution.