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Everything You Need To Know About Sales Sequencing Software

June 23, 2024 by Ankit Malhotra

A platform that allows salespeople to interact with leads, customers, or their prospects can be defined as ‘sales engagement software’.
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Mapping The Buyer Journey - Why and How?

June 22, 2024 by Ankit Malhotra

The term buyer journey has become a hot favorite across different fields of marketing for quite some time now. Well, there are different ideas of what the buyer journey might refer to. Specialists in sales have a particular definition of the buyer...
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Step-By-Step Guide To The Perfect Marketing Action Plan

June 21, 2024 by Ankit Malhotra

Building a business from scratch is never easy. However, what's tougher is growing that business by spreading its message. That's where marketing comes in and helps you reach your target audience. Back in the day, outbound marketing was the main...
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How To “Show Up” In Conversational Marketing

June 21, 2024 by Ankit Malhotra

In a recent INBOUND conference by HubSpot, the central theme was the importance of ‘showing up.’
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Automating Association Labels in HubSpot

June 20, 2024 by Ankit Malhotra

Efficiency and precision are the prerequisites to seamless revenue operations. Revenue teams relying on HubSpot drive efficiency and precision to streamline their processes and enhance their funnel motions.
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Bridging the Gap Between Sales and Marketing KPIs

June 19, 2024 by Ankit Malhotra

A company's revenue growth and several other success parameters are mainly interconnected with the efficiency of its sales and marketing teams. However, most companies separately set the KPIs or Key Performance Indicators for the sales and marketing...
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Crafting Ideal Customer Profiles with Advanced Language Models

June 17, 2024 by Ankit Malhotra

Navigating the complex landscape of marketing in the digital world requires precision and insight, especially when identifying and targeting the most promising customer segments. The introduction of sophisticated language models like ChatGPT offers...
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Measuring Operational Efficiencies Of Content Production In B2B Marketing

June 13, 2024 by Ankit Malhotra

“What gets measured gets improved!”- Neil Sharma, leadership coach and author.
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ABM - The Fusion Point Of Sales And Marketing

June 09, 2024 by Ankit Malhotra

People often think that sales and marketing are cut from the same cloth. However, that isn’t the case. In fact, they are two very different things that companies employ for a common target. Their work and functions are distinct, yet both are...
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Content Strategy Tools: Topic Clusters and Pillar Pages

May 31, 2024 by Ankit Malhotra

Many companies still speculate and experiment in order to rank their content on Google’s not so transparent algorithm. However, there are a few proven ways to help your content jump the queue to the top search engine ranks. One such marketing method...
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