Growtomation is now OneMetric.

Using NetSuite and HubSpot? Let's integrate them to bring clarity to your customer journey, streamline workflows, and eliminate inefficiencies—so your revenue engine runs smarter, not harder.

NetSuite graph

The problem statements we solve for

  • Disconnected Sales, Marketing & Operations

    • Sales and marketing teams operate in HubSpot, while finance and operations rely on SAP, leading to misaligned customer data and inefficiencies.
    • Seamlessly sync customer data, orders, and sales activity between SAP and HubSpot to create a unified system.
  • Manual Data Entry & ERP Complexity

    • Data silos force teams to enter information manually between SAP and HubSpot, increasing errors and wasting time.
    • Automate data entry between SAP ERP and HubSpot to reduce errors and ensure accurate reporting.
  • Slow Order Processing & Invoicing

    • Delays in converting deals into orders and invoices due to manual processes slow down revenue realization.
    • Enable instant order creation and invoice generation in SAP from HubSpot deals, streamlining cash flow.
  • Lack of Real-Time Inventory Insights

    • Sales teams lack visibility into real-time stock levels, leading to overselling or underselling products.
    • Sync SAP inventory levels with HubSpot, giving sales teams up-to-date stock availability.
  • Inaccurate Sales & Revenue Forecasting

    • Without real-time deal, invoice, and financial data synchronization, forecasting sales and revenue is inaccurate.
    • Sync SAP financial data with HubSpot for real-time forecasting and reporting capabilities.

HubSpot integrates across the entire NetSuite ecosystem

NetSuite ecosystem

As HubSpot x NetSuite integration experts, we map objects contextually, and accurately.

NetSuite Object
HubSpot Object
Sync Type
Notes
Customers (Accounts)
Companies
Two-Way Sync
Syncs company details, industry, revenue, and account owner.
Contacts (Individuals)
Contacts
Two-Way Sync
Syncs emails, phone numbers, job titles, and associated companies.
Leads
Contacts or Leads
One-Way Sync (NetSuite → HubSpot)
NetSuite leads can sync as contacts or deals in HubSpot.
Opportunities, Sales orders
Deals
Two-Way Sync
Maps NetSuite opportunities to HubSpot deals for pipeline tracking.
Quotes & Sales Orders
Deals or Custom Object
One-Way Sync (NetSuite → HubSpot)
Quotes and orders from NetSuite can be linked to HubSpot deals or stored as custom objects.
Quotes
Quotes
One-Way Sync (NetSuite → HubSpot)
Quotes and orders from NetSuite can be linked to HubSpot deals or stored as custom objects.
Support Cases
Tickets
Invoices
Custom Object (OR Invoices)
One-Way Sync (NetSuite → HubSpot)
Invoices require a custom object in HubSpot for tracking payments.
Products & Pricing (Sales and resale items) (Inventory Items)
Products
One-Way Sync (NetSuite → HubSpot)
Syncs NetSuite product catalog into HubSpot.
Payments & Transactions
Custom Object
One-Way Sync (NetSuite → HubSpot)
Tracks financial transactions inside HubSpot for reporting.
Sales Activities
Activities (Tasks, Calls, Notes, Emails)
Two-Way Sync
Ensures sales teams have a unified view of interactions.
NetSuite Object
Customers (Accounts)
HubSpot Object
Companies
Sync Type
Two-Way Sync
Notes
Syncs company details, industry, revenue, and account owner.
NetSuite Object
Contacts (Individuals)
HubSpot Object
Contacts
Sync Type
Two-Way Sync
Notes
Syncs emails, phone numbers, job titles, and associated companies.
NetSuite Object
Leads
HubSpot Object
Contacts or Leads
Sync Type
One-Way Sync (NetSuite → HubSpot)
Notes
NetSuite leads can sync as contacts or deals in HubSpot.
NetSuite Object
Opportunities, Sales orders
HubSpot Object
Deals
Sync Type
Two-Way Sync
Notes
Maps NetSuite opportunities to HubSpot deals for pipeline tracking.
NetSuite Object
Quotes & Sales Orders
HubSpot Object
Deals or Custom Object
Sync Type
One-Way Sync (NetSuite → HubSpot)
Notes
Quotes and orders from NetSuite can be linked to HubSpot deals or stored as custom objects.
NetSuite Object
Quotes
HubSpot Object
Quotes
Sync Type
One-Way Sync (NetSuite → HubSpot)
Notes
Quotes and orders from NetSuite can be linked to HubSpot deals or stored as custom objects.
NetSuite Object
Support Cases
HubSpot Object
Tickets
Sync Type
Notes
NetSuite Object
Invoices
HubSpot Object
Custom Object (OR Invoices)
Sync Type
One-Way Sync (NetSuite → HubSpot)
Notes
Invoices require a custom object in HubSpot for tracking payments.
NetSuite Object
Products & Pricing (Sales and resale items) (Inventory Items)
HubSpot Object
Products
Sync Type
One-Way Sync (NetSuite → HubSpot)
Notes
Syncs NetSuite product catalog into HubSpot.
NetSuite Object
Payments & Transactions
HubSpot Object
Custom Object
Sync Type
One-Way Sync (NetSuite → HubSpot)
Notes
Tracks financial transactions inside HubSpot for reporting.
NetSuite Object
Sales Activities
HubSpot Object
Activities (Tasks, Calls, Notes, Emails)
Sync Type
Two-Way Sync
Notes
Ensures sales teams have a unified view of interactions.

Looking to integrate your NetSuite with HubSpot? Here's what you'll get.

360° Customer View
360° Customer Visibility

Sales, marketing, and finance teams access real-time customer, order, and financial data in HubSpot.

Automated Lead-to-Cash Process
Automated Lead-to-Cash Process

Leads in HubSpot convert into customers in NetSuite, triggering order and invoice generation.

Improved Sales Forecasting
Faster Sales Cycles

Sales reps access quote, inventory, and pricing data from NetSuite directly in HubSpot.

Personalized Marketing Campaigns
Reduced Data Entry & Errors

Eliminates manual data duplication between HubSpot and NetSuite.

Faster Order Processing
Better Sales Forecasting

Syncing NetSuite deals, sales orders, and invoices into HubSpot improves pipeline visibility.

Reduced Data Duplication & Errors
Personalized Marketing & Segmentation

HubSpot campaigns leverage NetSuite purchase history, account status, and lifecycle data.

Customer Support Efficiency
Enhanced Customer Support

HubSpot Service Hub can access NetSuite order history, invoices, and account details.

Better Sales Team Productivity
Automated Reminders & Follow-ups

Set up HubSpot workflows to remind customers about pending payments, renewals, or upsell opportunities.

Enhanced Financial Reporting
Real-Time Inventory & Pricing Insights

Sync NetSuite product availability and pricing with HubSpot, ensuring accurate sales quotes.

Automated Follow-ups & Reminders
Stronger Sales & Marketing Alignment

Marketing teams track which HubSpot campaigns drive the most revenue in NetSuite.

Relatable? We should definitely talk.

All that we’ll cover when we speak:

  • Opportunities to increase the ROI of your HubSpot investment
  • Your current GTM motions and future roadmap
  • Challenges that you face with your overall revenue stack
  • Missed revenue opportunities due to gaps in your funnel
  • What would "wins" look like for you?
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