It is worth noting that in the past, customers using HubSpot have grown their business 5x higher than conventional outbound marketing. However, there is proper science to using HubSpot and getting a considerably higher ROI, and this article is all about that!
You might be a regular HubSpot user and have doubts about whether it is useful in terms of ROI. It can be frustrating, and you might even feel like walking away. You might start doubting whether HubSpot is the one for you or whether you should shift to another platform. But don’t give up! Read on!
The positive side of HubSpot is that you can measure everything. Top of the funnel (ToFu) to the bottle of the funnel (BoFu) - every bit of marketing is under your grasp with HS. And this is what makes marketing so influential today. If your mindset regarding marketing is still stuck on radio adverts, then it’s time to move forward.
It’s not about bombarding clients with content but about strategizing to ensure an increased ROI. Companies that use inbound marketing are likely to have three times more ROI than through outbound marketing, ultimately resulting in 50% more leads entering the sales funnel.
These are the 8 primary tools that you can implement to achieve sustainable ROI growth;
ROI is not the same for two companies. So, first things first, you need to review the metrics to determine what ROI looks like for your company. These are the two ways to do so:
(Sales Growth - Marketing Cost)/ Marketing Cost = ROI
(Sales Growth - Marketing Cost)/Marketing Cost - Average Organic Sales Growth = ROI
Use the campaign application in HubSpot to gain a deeper understanding of your metrics and ROI.
You might be shocked that around 1/3rd of B2C marketers have well-documented marketing strategies, while half have undocumented ones. HubSpot, being a scalable tool, will provide you with endless measures to maximize your strategy. Going ahead without a strategy is like walking blindfold. You will find videos, blogs, and support, including CRM customization, in the HubSpot platform to tailor-make your marketing strategy. Due to HubSpot partnering with agencies like BrandManager, you can easily get a detailed insight into your goals and ways to achieve them.
These are some pointers that your strategy should have:
It’s a lot of work, and you need to give in extra time to develop a good strategy. If you feel overwhelmed with the amount of work required, you should go through the basics of HubSpot or hire a HubSpot partner.
A/B testing is an integral part of strategy, and it helps you see what you should do to maintain higher ROI growth using HubSpot and ultimately achieve your goals. Although recurring campaigns make the job easier, understanding the growth requires a lot of time and effort. A/B testing will help you determine which headline is more effective, which could make it easier to achieve a higher ROI in the long run.
With just a few clicks, HubSpot lets you share your content across multiple platforms and track the ROI. Knowing your metrics well will help you determine which platforms are helping you get leads and, most importantly, which aren’t. You can simply stop using the channels that aren’t getting leads, or you can rely on A/B testing to see whether you can alter the data to get the target ROI.
Smart lists differentiate between the lead and customer databases to ensure content automation. This will help you better understand your customers' positions and, in turn, design automated experiences that will help your customers get the relevant information.
When utilized in webpages and emails, innovative content transforms an online presence that must appeal to everyone's needs into a one-on-one experience for visitors. This decreases the time you need to interact privately with prospects and clients.
HubSpot's automation engine, which handles interactions and automates lead nurturing from visitor to potential lead, is expandable. Additionally, it saves time to run a database effectively and could be configured to provide a unique narrative for each prospect.
An overwhelming amount of internet shoppers use search engines before making a purchasing choice. HubSpot provides sophisticated keyword and page optimization tools for all of your site's content, including landing pages, website pages, blogs, and emails. These tools give you the privilege of having rights for SEO, without having to rely on third parties.
While these are some of the techniques we have tried and tested with our partner companies, we can certainly do more to generate ROI with Hubspot for you! Let's work together to develop a winning game plan!