Enabling B2B companies to generate demand across the funnel using HubSpot Marketing Hub.

Speak with a Marketing Hub Expert

Enabling B2B companies to generate demand across the funnel using HubSpot Marketing Hub.

Speak with a Marketing Hub Expert

HubSpot Marketing Hub is the most powerful Marketing Automation software available, but it’s still not a magic wand.

A good^great Marketing Hub implementation should be...

Making your buyer journeys leakproof

Solving Data intake (from all demand sources)

Solving for clarity-driven attribution

Enabling great lead-scoring mechanism

Solving for alignment with sales

Great reporting to drive hidden segments & insights

Yes, this is what I need!

Making your buyer journeys leakproof

Leveraging Data, Workflows, And Campaign Management

Building a leakproof buyer journey is all about identifying where each lead stands in their journey—whether they're at the lead, MQL, or SQL stage – and delivering the right message, from the right channel at the right time.
This includes segmentation of your lead list, leveraging integrated email and SMS strategies for outreach and nurturing through communication based on their actions and interests.
This will ensure that your pipeline is always filled with relevant leads and keeps adding to the revenue and growing LTV without missing out on a single prospect.

Solving Data intake (from all demand sources)

Making Sure Your CRM Acts Like A Single Source Of Truth

Bringing in leads from all your demand generation sources and tools into your CRM is essential for maintaining a unified, comprehensive view of your pipeline.
By making your CRM the single source of truth, you can ensure that every lead/customer – in all your tools – is captured and tracked in one place.
You can do this by integrating your entire sales, marketing and other tech stack, to bring in data in a seamless manner. Data from all your inbound channels – forms, chatbots, social media interactions, and paid ads – and outbound efforts like email outreach, cold calling, LinkedIn prospecting, and direct mail – also help in making your bottom and top line strong.
This integration provides your team with a 360-degree view of each lead/customer's journey, offering full visibility from the moment they first engage with your brand to their progression through the revenue pipeline.

Solving for clarity-driven attribution

Bringing Clarity On Channels & Funnels That Scale

Attributing deals, contacts, and revenue to specific channels—whether paid ads, marketing emails, or organic search—allows for a data-driven understanding of what's truly driving business growth.
Through Attribution Dashboards, you gain granular visibility into how each of these channels and campaigns are contributing to your top line. This visibility extends beyond just looking at final conversions; it tracks each and every critical touchpoint along the buyer's journey - from the very first interaction with an account to the final deal closure.
Mapping these touchpoints, helps you identify which channels generate the most value, uncover bottlenecks in the conversion process, and help optimize future campaigns for maximum impact.

Enabling great lead-scoring mechanism

Bringing Clarity On ICP Fit & Ready Leads

Scoring your leads effectively across various stages in the buyer journey starts with understanding your Ideal Customer Profile (ICP).
By assigning a Fit Score, you ensure each lead is evaluated based on how closely they match your ideal customer traits—like relevant job title, company size, and industry. Coupled with an Engagement Score, which tracks how they interact with your assets (emails, form submissions, website activity), you can prioritize leads that are both a strong fit and actively engaged.
To drive better conversions, these scores help you automatically route leads to the appropriate teams—whether it's marketing for further nurturing or sales for timely follow-up.

Solving for alignment with sales

Bringing Clarity b/w Marketing & Sales.

Achieving sales and marketing alignment goes beyond simply sharing tools; it's about creating a unified workflow where both teams speak the same language and work toward the same goals.
By establishing common lifecycle stages, deal pipelines, and contact dashboards, you're ensuring that every handoff—from marketing to sales to post-sales—is seamless.
Scoring leads based on engagement and fit allows for easy handoff, while feedback loops keep both teams agile and responsive to changing customer needs.

Great reporting to drive hidden segments & insights

Bringing Clarity On Untapped Opportunities

Uncovering hidden segments and insights within your CRM can significantly enhance your marketing and sales efforts.
By using HubSpot analytics, you can identify high-potential lead groups that share common behaviors or characteristics, which may not be immediately obvious. Tools like lead scoring, behavioral analysis, and engagement tracking help reveal patterns, allowing you to target these segments with tailored campaigns and personalized content.
This data-driven approach ensures smarter decisions, more effective outreach, and higher conversion rates, unlocking untapped growth opportunities for your business.

Here's a quick case study :)

As a solo marketer, I needed a team that could not only set up the technical side of things but also help me think strategically—OneMetric delivered on all fronts. They completely revamped our HubSpot CRM and marketing automation, making it possible for me to work more efficiently and focus on the bigger picture. Their guidance in shifting towards an ABM strategy has been invaluable, allowing us to tailor our marketing more effectively. From creating a sleek newsletter design to building out insightful reporting, they’re always thinking ahead. If you’re looking for a dedicated, hardworking team to level up your marketing efforts, OneMetric is your go-to!