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Using SAP and HubSpot? Let's integrate them to bring clarity to your customer journey, streamline workflows, and eliminate inefficiencies—so your revenue engine runs smarter, not harder.

revenue engine
Yes, integrate my SAP with HubSpot

The problem statements we solve for.

  • Disconnected Sales, Marketing & Operations

    • Sales and marketing teams operate in HubSpot, while finance and operations rely on SAP, leading to misaligned customer data and inefficiencies.
    • Seamlessly sync customer data, orders, and sales activity between SAP and HubSpot to create a unified system.

  • Manual Data Entry & ERP Complexity

    • Data silos force teams to enter information manually between SAP and HubSpot, increasing errors and wasting time.
    • Automate data entry between SAP ERP and HubSpot to reduce errors and ensure accurate reporting.

  • Slow Order Processing & Invoicing

    • Delays in converting deals into orders and invoices due to manual processes slow down revenue realization.
    • Enable instant order creation and invoice generation in SAP from HubSpot deals, streamlining cash flow.

  • Lack of Real-Time Inventory Insights

    • Sales teams lack visibility into real-time stock levels, leading to overselling or underselling products.
    • Sync SAP inventory levels with HubSpot, giving sales teams up-to-date stock availability.

  • Inaccurate Sales & Revenue Forecasting

    • Without real-time deal, invoice, and financial data synchronization, forecasting sales and revenue is inaccurate.
    • Sync SAP financial data with HubSpot for real-time forecasting and reporting capabilities.

HubSpot integrates across the entire SAP suite.

Hubspot Integrates

As HubSpot x SAP integration experts, we map objects contextually, and accurately.

SAP Object
HubSpot Object
Sync Type
Summary
Customers (Accounts)
Companies
Two-Way Sync
Syncs company details, industry, revenue, and employee count etc.
Contacts
Contacts
Two-Way Sync
Syncs contact details like email, phone, job title, and associated company.
Tickets
Tickets
One-Way OR Two-Way Sync
Leads from SAP can be mapped to deals or contacts in HubSpot.
Opportunities
Deals
Two-Way Sync
SAP Opportunities map to HubSpot Deals with pipeline stage tracking.
Sales Orders
Deals or Custom Object
One-Way Sync (SAP → HubSpot)
Sales orders can be linked to deals or created as custom objects.
Invoices
Custom Object
Or Invoice
One-Way Sync (SAP → HubSpot)
Invoices often require a custom object for proper tracking.
Products & Services,
Inventory, PriceBook
Products
One-Way Sync (SAP → HubSpot)
Products from SAP can be synced to HubSpot's product catalog.
Sales Order Details
Line Items
Two-Way Sync
Hubspot orders can be synced with SAP and vice versa
Sales Activities
Activities (Tasks, Calls, Notes, Emails)
Two-Way Sync
Tracks sales rep interactions in both systems.
Estimates
Quotes
Cases
Tickets
Custom ERP table
Custom Objects
SAP Object
Customers (Accounts)
HubSpot Object
Companies
Sync Type
Two-Way Sync
Summary
Syncs company details, industry, revenue, and employee count etc.
SAP Object
Contacts
HubSpot Object
Contacts
Sync Type
Two-Way Sync
Summary
Syncs contact details like email, phone, job title, and associated company.
SAP Object
Tickets
HubSpot Object
Tickets
Sync Type
One-Way OR Two-Way Sync
Summary
Leads from SAP can be mapped to deals or contacts in HubSpot.
SAP Object
Opportunities
HubSpot Object
Deals
Sync Type
Two-Way Sync
Summary
SAP Opportunities map to HubSpot Deals with pipeline stage tracking.
SAP Object
Sales Orders
HubSpot Object
Deals or Custom Object
Sync Type
One-Way Sync (SAP → HubSpot)
Summary
Sales orders can be linked to deals or created as custom objects.
SAP Object
Invoices
HubSpot Object
Custom Object
Or Invoice
Sync Type
One-Way Sync (SAP → HubSpot)
Summary
Invoices often require a custom object for proper tracking.
SAP Object
Products & Services,
Inventory, PriceBook
HubSpot Object
Products
Sync Type
One-Way Sync (SAP → HubSpot)
Summary
Products from SAP can be synced to HubSpot's product catalog.
SAP Object
Sales Order Details
HubSpot Object
Line Items
Sync Type
Two-Way Sync
Summary
Hubspot orders can be synced with SAP and vice versa
SAP Object
Sales Activities
HubSpot Object
Activities (Tasks, Calls, Notes, Emails)
Sync Type
Two-Way Sync
Summary
Tracks sales rep interactions in both systems.
SAP Object
Estimates
HubSpot Object
Quotes
Sync Type
Summary
SAP Object
Cases
HubSpot Object
Tickets
Sync Type
Summary
SAP Object
Custom ERP table
HubSpot Object
Custom Objects
Sync Type
Summary
Speak to a SAP integration expert

Looking to integrate your SAP with HubSpot? Here's what you'll get.

360° Customer View
360° Customer View

Sales and marketing teams in HubSpot get real-time customer data from SAP (orders, invoices, purchase history, and financial status), improving customer interactions.

Automated Lead-to-Cash Process
Automated Lead-to-Cash Process

Closed won in HubSpot automatically convert to customers in SAP, ensuring seamless quote, order, and invoice generation.

Improved Sales Forecasting
Improved Sales Forecasting

Syncing sales orders and deals from SAP to HubSpot enables better pipeline visibility and revenue forecasting.

Personalized Marketing Campaigns
Personalized Marketing Campaigns

Marketing teams can segment and target customers based on SAP purchase history, billing cycles, and account status.

Faster Order Processing
Faster Order Processing

Sales reps in HubSpot can see real-time inventory and pricing data from SAP, reducing delays in quoting and order processing.

Reduced Data Duplication & Errors
Reduced Data Duplication & Errors

Eliminate manual data entry between SAP and HubSpot, ensuring accurate and up-to-date records across systems.

Customer Support Efficiency
Customer Support Efficiency

HubSpot Service Hub can access SAP order details, warranties, and support contracts, allowing customer support teams to resolve issues faster.

Better Sales Team Productivity
Better Sales Team Productivity

Sales teams can track deal progress, invoices, and customer financial status in HubSpot, avoiding the need to check SAP for every update.

Enhanced Financial Reporting
Enhanced Financial Reporting

HubSpot and SAP integration help finance teams track revenue, invoices, and outstanding payments directly in dashboards.

Automated Follow-ups & Reminders
Automated Follow-ups & Reminders

Automate reminders for overdue invoices, contract renewals, and payment follow-ups using HubSpot workflows.

Real-Time Inventory Insights
Real-Time Inventory Insights

Sync product availability and stock levels from SAP to HubSpot, ensuring sales teams don’t sell unavailable products.

Stronger Sales & Marketing Alignment
Stronger Sales & Marketing Alignment

Marketing teams can see which deals close in SAP and which campaigns drive the most revenue, improving ROI measurement.

Relatable? We should definitely talk.

All that we’ll cover when we speak:

  • Opportunities to increase the ROI of your HubSpot investment
  • Your current GTM motions and future roadmap
  • Challenges that you face with your overall revenue stack
  • Missed revenue opportunities due to gaps in your funnel
  • What would "wins" look like for you?
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